Hamada is an independent beverage brand founded by Nadim Mahmoud, based out of Geneva, Switzerland. Mahmoud’s vision originates from a three letter root in arabic ha-ma-da which alludes to the expression of gratitude. 

Rooted in a story of memory and care, Hamada brings together thoughtfully sourced ingredients and a commitment to creating beverages that are both refreshing and meaningful. Hibiscus drinks hold a special place across many cultures and have long been associated with hospitality, celebration, and everyday social life. These vibrant infusions are deeply embedded in culinary traditions, often shared during family gatherings, community events, and moments of connection.

By reimagining this widely loved drink with a contemporary approach, Hamada bridges heritage and innovation while honoring the cultural significance of hibiscus; and what started in a small kitchen has grown into a platform offering a range of drinks, clothing, records and events which can be found in like-minded retailers and locations.